Why Clear Communication is Crucial for Fintech Industry Players to Thrive
Effective communication is vital for fintech companies to thrive amidst fierce competition. As tech giants and startups vie for market share, clear messaging can demystify complex technologies, build trust, and educate users on benefits and security.
By leveraging transparent and accessible communication strategies, fintech can bridge gaps, enhance financial literacy, and reach underserved communities, ensuring everyone can benefit from innovative financial solutions.
Impressions from the 2024 #FTBrazil Summit: Brazil's Frustrated Roar
The 2024 FT Brazil Summit unfolded against a backdrop of mixed emotions. While the Brazilian private sector and select state governments have made remarkable strides in clean energy, agribusiness, and digital solutions, frustration lingers due to the lack of global recognition. This disconnect stems from a communication gap: Brazilians struggle to effectively position their organizations internationally.
Leveraging the Power of Outsourced Public Relations
In the modern business world, roles such as Chief Financial Officer, Chief Human Resources Officer, or Chief Investment Officer are recognizable and often necessary to sustain an organization's growth. In the last decade, as public image has taken more priority, many mid to large organizations have created the Chief Public Relations Officer role.
For less well-known or growing organizations, the Outsourced Public Relations Officer (OPRO) may be a better path. Like the more familiar Outsourced CFO or CIO, the PRO is a flexible senior resource available for current or ongoing needs.
Public Relations Toolkit: The Crisis Communication Plan…the document no one ever wants to use
Real-world events, particularly crisis events, force the need for outward communication to impacted stakeholders and those who may be able to help. Every organization that frequently faces unpredictable challenges should consider creating a crisis communication plan.
Stars Align for Brazil: FT Brazil Summit, G20 Presidency, and COP30 Create a Moment for Brazilian Companies to Shine Globally
Brazil stands at the cusp of a transformative moment. The third annual Financial Times BrazilSummit next week in New York is a pivotal event that will set the stage for the country’s upcoming G20 Presidency and COP30 hosting duties.
The Challenge: Effectively communicating your organization's ESG credentials in the US
Many organizations have eagerly showcased their commitments to ESG principles, eager to align themselves with the growing demand for sustainability and social responsibility. However, the journey into the realm of ESG communication also invites unexpected challenges, which has required many organizations to rethink ESG communications.
Navigating the Waters: Paid-for Marketing vs. Earned Media
In the vast ocean of marketing strategies, navigating the waters of paid-for marketing and earned media can feel like trying to surf a tsunami with a kiddie pool floaty. This brief article aims to explore the main differences between the two approaches, both of which share the common goal of increasing visibility.
Is it time to hire a public relations agency?
When should an organization consider starting its public relations program? If you are thinking about this question, you are likely at the point where serious exploration of setting up your public relations program is warranted.
The US Media Landscape Requires the Right Jungle Guide
Working with seasoned professionals with extensive US experience is essential in navigating the US media jungle.
Is Public Relations a Luxury Service?
Public relations is often misunderstood as a luxury only accessible to large companies with substantial budgets. However, this misconception overlooks the invaluable role that PR plays for small and mid-sized enterprises.